Hashtag sets! In Plann, you can create smaller collections of hashtags, that you can easily pick and choose from every time you post to hit your total of So, you might have a hashtag set for your thought leadership posts, another for inspiration, another for education and so forth!
You would have targeted hashtag sets saved in Plann within those categories that you easily copy and paste into your captions with the click of a button. So, how do you go about actually finding hashtags to use in your Instagram posts? The best place to start is to actually think about what type of content your target audience is likely to be searching for. So, say you sell products for cats, and your demographic is cat owners and cat lovers. You can also take that search a step further, by selecting one of the hashtags in the list.
This is a great starting point for putting your hashtag collections on Plann together! Hashtags are a bit of a Goldilocks situation. Then check the number under the hashtag, as shown in the photo below.
This number tells you how many photos using this hashtag are floating around Instagram right now. To attract people who are really interested in your posts, we recommend that you find Instagram hashtags that have under , posts on them unless you have a bigger following or a REALLY engaged audience, then definitely try working with bigger hashtags. Another reason to find Instagram hashtags sitting in the mid-range and smaller hashtags is visibility.
When someone does a search on Instagram, the most popular photos sit in the Top Posts section. The rest of the photos reside in chronological order in Most Recent , as shown in the photo below.
Your photo would have so much more of a chance of making it to the prominent position of Top 9, if you use the hashtag santorinigreece, which has under , photos in it, rather than beach. And if they like your posts, they are likely to follow you in the hope of seeing more content on the same topic. Even if people don't go as far as following you, they may like the content of yours that they come across when searching for a particular hashtag.
When you use hashtags, you are effectively helping Instagram sort and organize your posts — helping them reach people who will value them. Currently, the most popular Instagram hashtags are as follows:. While these hashtags might not bring in the best likes and follows, they're still commonly used by Instagram creators to encourage other Instagram users to engage with their content and accounts. If you've got a furry friend in your life, there are hashtags for that!
While the majority of the more popular hashtags for pets on Instagram have to do with dogs and cats, you can pretty much put the type of pet you have followed by "OfInstagram" as in " GoldfishOfInstagram" and you'll find your people. If you're a travel influencer or just love travel , you'll find quite a few popular Instagram hashtags to help you get your content found. Got the travel bug?
A scroll through these hashtags will only make it worse. Head's up, fashion influencers! Here are the most popular Instagram hashtags to join in the conversations that will get you noticed on the platform. Are you a fitness influencer? Use these most popular fitness-related hashtags to reach the right people. If you create Reels on Instagram and you should , you'll want to take note of these most popular Instagram hashtags for Reels.
Food influencers and food lovers will want to check out these Instagram hashtags! Instagram likes it when creators use different hashtags on different posts rather than using the same block of hashtags on every post. This means you need to build up a library of hashtags or hashtag groups with slight variations and then choose the right combination of hashtags for each post.
To find the right hashtags to use on your Instagram content, here's what you can do:. Once you have a good list of hashtags to choose from, here's a really easy hack you can use to have them ready to go. First, break them into related groups of 8—15 hashtags.
Once you have them organized, use your smartphone's text replacement feature to add shortcuts for each of the groups. It's easiest to just use something like "ht1," "ht2," etc. However, you can use whatever shortcut you want. From there, you just need to add the hashtags as the text to fill in when you type out the shortcut.
Most Instagram hashtags are broad and subject-level. This makes them useful for any Instagram user adding content related to that hashtag. Sometimes, though, you need hashtags that are a bit more targeted. The hashtags that are easy to think up are usually the most used. For craft beer enthusiasts, several exist: craftbeercommunity, craftbeergeek and craftbeerenthusaist are just a few of them. As you can see, all three of these are pretty straightforward and natural to think up, and include in posts for relevant brands.
Location hashtags are pretty self-explanatory. Most brands are based somewhere and if you have a physical location, this is even more useful for you. One example is the above dmvfoodie. The posts tagged with these are relevant for anyone searching for food recommendations or users in the DC metro area.
Have you ever seen a post about a national food day and wondered who the heck comes up with them? So when a day comes by that matches with your business, why not join in? For example, International Sushi Day is on June 18, and on Instagram, the hashtag has over 18k posts. Maybe you work with or are friends with a local sushi business. Feature them in a post to help promote them.
To make planning content for these easier, add them to your social media calendar. These hashtags start with the day of the week and then follow up with the topic. There are generalized ones such as MondayMotivation and ThrowbackThursday. Nearly any brand can take part in these, and there are plenty of niche topics covered. These hashtags cover more interest-based topics and also happen to be daily. For example, on MonsteraMonday, plant lovers post a photo of their monstera plants. This type of hashtag is one of the more difficult ones to post since it involves keeping tabs on the latest and knowing how to apply them to your brand.
For example, the image of Bernie Sanders sitting in a chair with mittens and a face mask on became an instant meme. The image was superimposed nearly everywhere imaginable by both individuals and brands alike.
But, like memes and trends are, it was short-lived. If you caught on early and participated, then you were able to reap the benefits of jumping on the trend. You may need to up your trendspotting skills for social media to get the most out of jumping on memes and trends in a timely and brand-relevant way that resonates.
These take a little more humor and are not often used by brands. Ironic or commentary hashtags are tied to the caption and usually at the end of it. These hashtags are not added to be searched on or to promote anything. For brands, these are not the most useful hashtags but might be relevant if your brand voice fits this kind of humor.
Some hashtags, usually offensive or spam ones, trigger a flag on your account. Others might get added because the newest posts have been identified as spam content. Checking in on how all these hashtags are working out for you. Brands sometimes also are too keen to hop onto a trending hashtag without fully understanding the context.
When the context is challenging, this can create a PR disaster for the brand. A post shared by WTFF wtff If you often use the same hashtags, you can save them in a note to reduce time typing them in over and over.
That said, it is still really useful to have a list of hashtags relevant to the various kinds of content you post. You could even create separate lists of hashtags relevant to the different types of posts you create. You can then pick and choose a few hashtags to use each time, rather than having to remember the hashtags or search for new ones for each post.
Just remember that every one of the Instagram hashtags you use on a post must fit with the content and should not be too repetitive. Manage your entire Instagram presence and save time with Hootsuite. Schedule posts and Stories, find the best hashtags, easily engage the audience, measure performance, and more.
Try it free today. Easily create, analyze, and schedule Instagram posts with Hootsuite. Save time and get results. Learning to schedule Instagram posts is the easiest way to save time so that you can focus on creating incredible content. Learn about the best Instagram analytics tools that will give you valuable insights into your audience and strategy, plus metric definitions. We could have SWORN you were someone who wanted to blow your competition out of the water on social media.
Our bad. Skip to content Instagram hashtags can make or break your Instagram strategy. Watch our video below, or read on! Instagram Hashtag Guide What are Instagram hashtags? Why use Instagram hashtags? Top instagram hashtags. Types of popular Instagram hashtags. How many hashtags to use on Instagram.
How to hide hashtags on Instagram. How to hide Instagram hashtags in the caption:.
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