But being a heritage brand with a decades-long history can be a double-edged sword in the world of beauty. But we lacked coolness, which is where indie brands are owning the space. As part of its rebrand and business pivot in , the brand became DTC e-commerce-only when it closed its traditional retail stores across eight countries, shifted its manufacturing and distribution to third-party providers, and sold an Australian warehouse.
Its portfolio of products was also culled to 50, though the brand simultaneously launched 60 new products in New product collections are focused on sexier scents, like the island of Bali, and the expansion of a gender-neutral range. Lip Care. Eye Care. Make Up. Eyebrows Gel Pencil Pomade Powder. Lips Lipstick Lip Gloss. All Fragrances. Men's Fragrance. Hair Care. All Hair Care. Hair Sets. Body Treatments. Grooming Shave Beard Body Haircare. Eyelash Curler. False Eyelashes. Your Cart. Your cart is empty.
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