What is acosta sales marketing inc




















With a 14,strong crew of highly talented and experienced sales and marketing professionals working for clients across the United States and Canada, Acosta associates offer insight, and ensure marketplace results.

As Acosta has grown, one thing has remained unchanged: our strong, values-based corporate culture and our dedication to our associates. More than anything else, the following seven values represent who we are as a company and how we relate to our clients, customers, community and each other: People, Integrity, Results, Trust, Teamwork, Innovation, and Balance.

These values play a large role in our success. To reach our goals, to be the best that we can be as a provider of outstanding retail services, we have to hire the right people and offer exciting and challenging career opportunities.

Whether you prefer a role in finance, marketing, human resources or on our leadership team, your career search for those opportunities begin here. So, change your future, by becoming part of ours! Acosta works with every major food and grocery retailer in Canada and the United States, and currently represents more No. Our culture is the most important business tool we have. Our special culture is reinforced as we interact with each other, our clients and our customers.

Our values center on people, integrity, results, trust, teamwork, innovation, and balance. Having associates that live these unique values and have a great passion for what they do makes Acosta a terrific company. We show pride in our company and encourage creativity, innovation and vision by embracing our values. Professional Login.

Employer Login. Join Today It's free! Learn More.. Already a member? Email Password Problems Logging In? Find CPG talent in one easy place. Post jobs, create a company profile and more. Join Today. More Company Profiles. Quick Links. Search Jobs. Company Profiles. Founded in , Acosta is a professional services company dedicated to delivering results and currently represents more 1 and 2 brands than any other sales agency in North America.

That's why companies choose Acosta to help them chart a course aimed toward success. The company's primary service is headquarters selling, acting as a marketing and sales agent for about 1, consumer products manufacturers, helping them to gain placement on the shelves of top supermarkets and other retail outlets, such as convenience stores, drugstores, and mass merchandisers. Another Acosta service available to clients is retail fieldwork. Acosta sales representatives visit stores to ensure that client products are properly displayed, are not out of stock or beyond their expiration date, are accurately priced, and are presented to consumers in the best way possible.

Acosta also offers space technology services that help clients through the use of sophisticated software to determine the ideal location on the shelves of local retailers. Finally, Acosta is involved in category management, offering clients a wide range of advanced management tools to help in decision making, including consumer insights, syndicated data analysis, pricing and ad tracking, customer reviews, client scorecarding, and the use of Acosta's web-based communication tool, TeamNET.

The man behind the Acosta name was Louis T. Lou Acosta, who in opened a small food product sales and marketing agency that took the name L. Acosta Company, Inc. In , Lou Acosta persuaded Robert H. Food Brokers, to merge his company into L. Acosta Co. With Lou's retirement in , Hy Albritton became president of L. By the end of , Acosta had grown from 11 employees to He would be the man most responsible for transforming Acosta into a regional powerhouse.

Dallas grew up on a Mississippi farm, and then worked his way through Mississippi State University, where he received a marketing degree in After becoming Acosta's president, Dallas began an expansion program. The first step was to break out of the Jacksonville market by opening a Tampa, Florida office. At the time, it was something of a bold step, because food sales and marketing agencies generally limited themselves to a single market.

Acosta was one of the first to represent manufacturers in more than one market. In , Acosta opened an office in Birmingham, Alabama, and in , opened an office in Miami, Florida, allowing the agency to offer service throughout the entire state of Florida. In Dallas began to expand the business beyond Florida through the acquisition of Raley Brothers in the state of Georgia to become a regional player. By the end of the decade Acosta entered the Carolinas, but the s would see a host of changes in the food business that forced regional agents such as Acosta to grow ever larger in order to compete.

At the start of the s, the supermarket industry was composed of a lot of small local and regional chains. In the top five chains accounted for less than 20 percent of all grocery sales, but as mass retailers including Wal-Mart began to sell groceries the dynamics in the industry changed. Groceries were already a low-margin business, and in order to compete with Wal-Mart, which could use its size to drive hard bargains with suppliers and offer low prices to consumers, supermarket chains had to become larger as well.

Because of low financing costs, chains found it easier to buy stores than to build them, leading to a wave of major mergers. By the end of the s the top five grocery chains controlled 40 percent of all sales, and the consolidation trend continued.

Faced with only a handful of powerful supermarket chains to sell to, manufacturers began to consolidate in order to maintain their own competitive edge. As a result, ever larger manufacturers were selling to nationwide chains, and both wanted to deal with national sales and marketing agents rather than contend with scores of regional sales agents. Hence, the sales and marketing agents themselves were forced to consolidate, as the weaker players were swallowed by the stronger until only a few survivors were left.

Acosta was one of those survivors. As Dallas was growing Acosta, he also was grooming his successor, Gary Chartrand. Chartrand became president in , was named chief executive officer in the same year Dallas retired at the age of 65 , and was elected chairman of the board in It was not until that Acosta began its transformation from a regional company to a national concern wielding tremendous power.

Chartrand explained to Jacksonville Business Journal in a profile, "The best way to protect our company was to be coast to coast.



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