When was levis founded

He was one of the wise moneymakers who provided goods and services to the miners of California. Firstly he initiated a dry goods wholesale house under his own name. These hard-wearing overalls were fashioned by Levi from a sturdy fabric called serge, made in Nimes, France. He helped establish the first synagogue, Temple Emanu-El, in the city. Strauss also gave money to several charities, including special funds for orphans. A customer, Jacob Davis, wrote to Strauss in , asking for his help. Davis, a tailor in Nevada, had bought cloth from Strauss for his own business and developed a special way to make more durable pants.

Davis used metal rivets on the pockets and on the front fly seam to help the pants resist wear and tear. Unable to cover the cost himself, Davis asked Strauss to pay the fee so that he could secure a patent for his unique design. The following year, the patent was granted to Strauss and Davis. Strauss believed that there would be a great demand for these "waist overalls" as he called them, but they are best known today as blue jeans.

At first they were made with a heavy canvas and then the company switched to a denim fabric, which was dyed to blue to reportedly hide stains. According to some reports, Strauss first had the pants made by seamstresses in their homes.

He later started his own factory to make the pants in the city. In any case, his tough-and-rugged jeans helped make Strauss a millionaire. This Day In History. History Vault. Gay Rights. Roaring Twenties. Vietnam War. Sign Up. World War II. Take a look at some of our proudest heritage moments. He opens his own dry goods business to serve the small general stores of the American West.

The logo symbolized the strength of the clothing in the face of competition. E Established. We are the first multinational apparel company to launch a comprehensive code of conduct for all contract factories and licensees. The Terms of Engagement set out ethical standards, legal and environmental requirements, community involvement and standards to address child and forced labor, disciplinary practices, working hours, wages and benefits, freedom of association, discrimination, and health and safety.